Examine the ways in which males and females are represented in the mass media.

Males and womanishs argon represented in totally different ways. pass be shown as dominant, agile and authoritative and women are shown as passive and submissive. Media implements these stereotypes so the public can instantly assimilate do these community. In erotica women are presented as kindle activity objects and non-human beings although it is only a small majority of people who look at pornography it is becoming more(prenominal) than and more as in that location is rafts of videos, DVDs, internet and now there is pornographic pictures shown in mens room magazines. In publicise women are usually shown in a domestic dowry or as a sex object. This is because adverts need to kick the bucket the message across to the viewers quick and by exploitation stereotypes people will immediately deal the role. Bretl and Cantor conducted a study and found that male and pistillate roles occur evenly in television adverts but males are calm more likely to be shown as having an bloodline where as females are shown indoors and as consumers. In movie the Hollywood blockbusters still use stereotypes men are in the more active roles and women are associated with romcoms. There are few strong female leads like Cameron Diaz but some films that use women as their aggressive role dont receive as much m bingley as films which have a male lead. In magazines women are show in terms of their domestic role or their sex activity there are two categories of magazines one of their focus on fashion and beauty and the other focuss on the three Cs these are cooking, cleaning and caring. Ferguson argues that womens magazines lead a frenzy of femininity they identify people about how to be a woman they check out what to wear, how to act and how to be feminine. She argues that mens magazines do not split up men how... If you want to get a full essay, rate it on our website: BestEssayCheap.com

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