The English-Chinese Translation of Brand Names in Light of Consumer Psychology

Abstr performance: Translation as a way of intercourse non only trans marks languages but as well as transplants cultural information. Thus, denounce allude translation as or so other translation is a form of cross-cultural communication and is influenced by various cultural factors. This story tries to explore the methods of English-Chinese snitch let out translation in fairylike of the features of Chinese consumer psychology. Key words: grade names; Chinese consumer psychology; translation; methods gatewayNowadays, brand plays a more chief(prenominal) role in the economic life in mainland China and it affects people?s life from every aspect. Consequently, how to powerful construe those brand names of imported commodities has become a mixer focus and is strategically important for those multinational corporations that lack to pull through there. Brand name translation is a persuasive communication. It is the circumscribed tool marketers use to persuade consumers t o act in a desired way. It is a bridge amid marketers and consumers, and between consumers and their kindly culture environment. Therefore, to translate foreign brand names into Chinese, translators not only have to associate it with the characteristics and usage of Chinese, but also conform and cater to the pursuit of Chinese consumers psychology. I. Brief Introduction of Brand and Brand NameBrand is a commercialised term.

It is a name, star sign symbol or some combination used to range the growths of one firm and to grade them from competitive offerings. The ingredients in a brand constitute the product itse lf, the packaging, the brand name, the promo! tion, the advertising and the overall. The brand is therefore a subtraction of all these elements, physical, aesthetic, rational and emotional. Essentially, the fire result must be not only curb but also assure from the brands of other competitors. Generally, brand consists of devil parts: the literal name, which tummy be pronounced, and the graphic design, which is ordinarily the body... If you want to get a full essay, order it on our website: BestEssayCheap.com

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