Case Analysis(management)

specialty StrategySince noneffervescent Witness has the ability to innovate and gear new increases , its being a engine room leader should be accompanied by differentiation strategy . Aside from emersion strategies , a matched strategy care differentiation would second the surveil reach its goals preeminence is one of the two competitive strategies that doorman identified . According to Porter (1980 on Flynn Flynn , 1996 , disgrace pull round and differentiation are the two competitive advantages that stomach a company with a defensible position . displace vituperate is characterized by having the ability to offer the customers low cost without fall product quality and features . This requires a company to exercise endeavor on how to reduce costs with its manufacturing , instauration and distribution process es which tongueless Witness cannot be adequate to do because of the costs it demand for its R DOn the other yield , differentiation is characterized by the ability of a firm to make for out customers unequalled products with exceptional values quality and features which competitors will materialise demanding or expensive to imitate and that will tell on customers willing to pay premium prices (Mitchell , 2006 ,.8 . This strategy is relevant to the CCTV application because (1 ) buyers in this industry have different needs and uses (e .g commercial-grade markets handle banks or industrial companies used supervision cameras to comfort their assets or inventories while residential markets used CCTV cameras to complement their depress carcass that could protect them against crime (2 ) there are fourfold slipway to differentiate CCTV products depending on how the perception of the customers (residential market may loss smaller , compact , easy-to-use CCTV while comm ercial markets would like big and with more! features CCTV and (3 ) the CCTV industry is driven by expert changes therefrom competitiveness usually depends on how a company hit the latest technologies in the features of their productsIt is therefore more appliccapable for Silent Witness to focus on differentiation and to be the technology leader than to lower its cost and to pursue cost lead .

Additionally , differentiation strategy is very align with product development , forward integration and market perspicacity , the lead growth strategies that Silent Witness must tool . note strategy will also address the cut put up that Silent Witness products are easily imitated by competitors . By promoting differentiation , Silent Witness can be able to focus on the techniques to use that will differentiate their products from the others . Differentiation can lead Silent Witness to the direction it cherished to go which is to become synonymous with top charge cameras in the world . That is , to be able to produce top surveillance cameras , the company has to utilize the technologies applicable to its industry while maintaining characteristic in terms of qualityReferencesFlynn , Barbara Flynn , James (1996 ) Achieving Simultaneous Cost and DifferentiationCompetitive Advantages through and through Continuous Improvement : World Class Manufacturing as a Competitive Strategy , The Journal of Managerial Issues , Volume 8 , Issue 3Mitchell , Rex , Strategy FormulationRetrieved online on November 23 , 2006HYPERLINK http /network .csun .edu hfmgt001 / expression .doc http /www .csun .edu hfmgt001 /formulation .doc...If you want to get a all-encompassing essay, order it on our website: BestEssayCheap.com

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